Pain-Free Funeral: Creating the Market For the Bereaved in South Korea

This study illuminates the transformative process by which Koreans have been converted due to regulations with respect to funerary practice, and unconsciously endorse the new experience industry that caters unprecedented “convenience” to the bereaved. The socio-politico-cultural patterning of funeral experience is characterized as de-Confucianization, which involves de-emotionalization, hyper-symbolization, and vulgarization.


Soonkwan Hong (2016) ,"Pain-Free Funeral: Creating the Market For the Bereaved in South Korea", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 736-736.


Soonkwan Hong, Michigan Technological University, USA


NA - Advances in Consumer Research Volume 44 | 2016

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