Question-Behavior Effect Roundtable

For 40 years, consumer psychologists have explored the nature of the question-behavior effect (QBE). A new meta-analysis of the QBE (Spangenberg et al. 2016) finds varying support for four over-arching theoretical mechanisms (attitudes, consistency, fluency and motivations). The roundtable will challenge theoretical perspectives and facilitate further collaboration on the QBE.


Eric Spangenberg (2016) ,"Question-Behavior Effect Roundtable", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 715-715.


Eric Spangenberg, University of California Irvine, USA


NA - Advances in Consumer Research Volume 44 | 2016

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