The Effects of Social Sharing on Consumers’ Self-Perceptions of Expertise

This research explores how sharing preexisting online material (e.g., a news article) can enhance one’s self-perceptions of subjective expertise. Sharers believe they are acting as experts by disseminating information to others and conclude from their act of sharing that they must be knowledgeable about the topic of the shared content.



Citation:

Daniel M. Zane and Rebecca Walker Reczek (2016) ,"The Effects of Social Sharing on Consumers’ Self-Perceptions of Expertise", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 767-767.

Authors

Daniel M. Zane, Ohio State University, USA
Rebecca Walker Reczek, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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