Financial Constraint Decreases Consumers’ Variety Seeking Behavior
This study examines the effect of financial constraints on consumer’ variety-seeking behavior. Using different measures of variety-seeking choice, we conducted three experiments to demonstrate that financial constraints increase consumers’ insecurity which in turn decreases their variety seeking behavior. The moderating role of materialism in this effect was also examined.
Citation:
Yafeng Fan, Jing Jiang, and Lin Jiang (2016) ,"Financial Constraint Decreases Consumers’ Variety Seeking Behavior", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 730-730.
Authors
Yafeng Fan, Renmin University of China, China
Jing Jiang, Renmin University of China, China
Lin Jiang, Renmin University of China, China
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
Narrow Algorithmic Searches Perpetuate Bias
Eugina (Wai Lun) Leung, Erasmus University Rotterdam, The Netherlands
Oleg Urminsky, University of Chicago, USA
Featured
When Buffers Backfire: Corporate Social Responsibility Reputation and Consumer Response to Corporate Ethical Transgressions
Marlene Vock, Amsterdam Business School, University of Amsterdam
Adrian Ward, University of Texas at Austin, USA
Margaret C. Campbell, University of Colorado, USA
Featured
Unobserved Altruism: How Social- And Self-Signaling Motivations Shape Willingness to Donate
Jennifer Savary, University of Arizona, USA
Kelly Goldsmith, Vanderbilt University, USA