Smart Choice Sets

To overcome the curse of choice, we propose smart choice sets, sorted lists showcasing the top recommended options and the possibility to click to reveal the full list of options. Results from two survey-based experiments and a field study confirm that this new choice architecture tool improves consumer choice outcomes.



Citation:

Benedict Dellaert, Tom Baker, and Eric Johnson (2016) ,"Smart Choice Sets", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 15-20.

Authors

Benedict Dellaert, Erasmus University Rotterdam, The Netherlands
Tom Baker, University of Pennsylvania, USA
Eric Johnson, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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