Hedonic Editing Revisited
When evaluating outcomes, prospect theory predicts that individuals should integrate losses and segregate gains. However, evidence for this hedonic editing hypothesis has been mixed, particularly in the domain of losses. We propose and demonstrate that the integration or segregation of outcomes depends on perceptions of possible category-membership.
Ellen Evers, Alex Imas, and George Loewenstein (2016) ,"Hedonic Editing Revisited", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 436-436.
Ellen Evers, University of California Berkeley, USA
Alex Imas, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA
NA - Advances in Consumer Research Volume 44 | 2016
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