Do People Understand the Benefit of Diversification?
When consumers forecast the performance of a diversified (vs. undiversified) stock portfolio, two biases are prevalent. First, most people believe diversification increases a portfolio’s expected return. Second, many people believe diversification increases a portfolio’s expected volatility/risk. We examine the processes that underlie these biases and their potential downstream consequences.
Nicholas Reinholtz, Philip Fernbach, and Bart de Langhe (2016) ,"Do People Understand the Benefit of Diversification?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 190-194.
Nicholas Reinholtz, University of Colorado, USA
Philip Fernbach, University of Colorado, USA
Bart de Langhe, University of Colorado, USA
NA - Advances in Consumer Research Volume 44 | 2016
Can’t Take the Heat? Randomized Field Experiments in Household Electricity Consumption
Praveen Kumar Kopalle, Dartmouth College, USA
B10. Wearing V Neck, Getting More Trust: An Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust
jialiang xu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
chenbo zhong, University of Toronto, Canada
H5. Being Looked Up or Being Looked Down? The Divergent Effects of Camera Angle on Nonanthropomorphized and Anthropomorphized Product in Ads
Changchun Xuan, Xiamen University
Rui Chen, Xiamen University
Jing Jiang, Suzhou Broadcasting System
Bin Yu, Tsingtao Brewery Company Limited
Jingjia Peng, Icartoon Culture & Media Corporation ltd
Shengdong Lin, Xiamen University