Discretionary Debt Decisions: Consumer Willingness to Borrow For Experiences and Material Goods
In contrast to work showing that people prefer borrowing for longer-lasting purchases, archival data and seven studies demonstrate greater willingness to borrow for experiences (vs. material goods) despite their greater ephemerality. We explain this effect through differences in purchase timing importance and reconcile the current findings with previous research.
Stephanie Tully and Eesha Sharma (2016) ,"Discretionary Debt Decisions: Consumer Willingness to Borrow For Experiences and Material Goods", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 190-194.
Stephanie Tully, University of Southern California, USA
Eesha Sharma, Dartmouth College, USA
NA - Advances in Consumer Research Volume 44 | 2016
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