When Your Hands Are Tied: the Effect of Expense Ownership on Financial Decisions

We explore the impact of expense ownership—the extent to which the incurrence of an expense is perceived to be dictated by one’s own will or the situation—on financial decisions. We demonstrate that lower expense ownership causes less pain of payment, and consequently, more expensive choice for the expense.


Joshua Morris and Szu-chi Huang (2016) ,"When Your Hands Are Tied: the Effect of Expense Ownership on Financial Decisions", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 190-194.


Joshua Morris, Stanford University, USA
Szu-chi Huang, Stanford University, USA


NA - Advances in Consumer Research Volume 44 | 2016

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