‘My Beautiful Self’: an Exploration of the Effects of Advertising Campaigns on Female Empowerment

This study explores the effects of the recent advertising trend that promotes women’s self-acceptance. We find that while these brands create a space of empowerment for women within a market that works with beauty standards, they also, subtly, contribute to the powerless and insecure women myth they claim to challenge.



Citation:

Cristina Longo and Meltem Türe (2016) ,"‘My Beautiful Self’: an Exploration of the Effects of Advertising Campaigns on Female Empowerment", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 747-747.

Authors

Cristina Longo, Université Lille - Skema Business School
Meltem Türe, Skema Business School - Université Lille



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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