Eye Buy: Broad Visual Attention Increases Unplanned Purchases
We investigate whether manipulating the scope of visual attention influences subsequent attention to products and unplanned purchases. We find that a broad vs. a narrow scope of attention increases attention to products in the visual periphery and that this may lead to more unplanned purchases and spending.
Citation:
Mathias Streicher, Oliver Büttner, and Zachary Estes (2016) ,"Eye Buy: Broad Visual Attention Increases Unplanned Purchases", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 760-760.
Authors
Mathias Streicher, University of Innsbruck, Austria
Oliver Büttner, University of Vienna, Austria
Zachary Estes, Bocconi University, Italy
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
To Apologize, or Not to Apologize? That is A Question - How Should an Organization Respond to Executive Employees’ Private Life Misconduct?
Zayed Bin Islam, University of Guelph, Canada
Juan Wang, University of Guelph, Canada
Towhidul Islam, University of Guelph, Canada
Featured
F1. Reach out in the Darkness: How Unfair Treatments Shape Social Connection Motivation
Yijie Wang, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Mandy Mantian Hu, Chinese University of Hong Kong, China
Ninghua Zhong, Tongji University
Featured
Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time
Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA