Eye Buy: Broad Visual Attention Increases Unplanned Purchases

We investigate whether manipulating the scope of visual attention influences subsequent attention to products and unplanned purchases. We find that a broad vs. a narrow scope of attention increases attention to products in the visual periphery and that this may lead to more unplanned purchases and spending.



Citation:

Mathias Streicher, Oliver Büttner, and Zachary Estes (2016) ,"Eye Buy: Broad Visual Attention Increases Unplanned Purchases", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 760-760.

Authors

Mathias Streicher, University of Innsbruck, Austria
Oliver Büttner, University of Vienna, Austria
Zachary Estes, Bocconi University, Italy



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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