Creativity in Open Innovation Contests: How Seeing Others’ Ideas Can Harm Or Help Your Creative Performance

We investigate how seeing others’ prior ideas influences creative performance in open innovation contests. In four studies, we show that seeing numerous prior ideas in a competition can both harm and help participants’ creative performance. Competition inherent in contests triggers the prior ideas' harmful effect and reduces their helpful effect.



Citation:

Reto Hofstetter, Darren Dahl, Suleiman Aryobsei, and Andreas Hermann (2016) ,"Creativity in Open Innovation Contests: How Seeing Others’ Ideas Can Harm Or Help Your Creative Performance", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 264-268.

Authors

Reto Hofstetter, University of Lugano, Switzerland
Darren Dahl, University of British Columbia, Canada
Suleiman Aryobsei, University of St. Gallen, Switzerland
Andreas Hermann, University of St. Gallen, Switzerland



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

The Subjective Value of Popularity: A Neural Account of Socially Informed Functional Value and Social Value

Robert Goedegebure, Wageningen University, The Netherlands
Irene Tijssen, Wageningen University, The Netherlands
Nynke van der Laan, University of Amsterdam
Hans van Trijp, Wageningen University, The Netherlands

Read More

Featured

Is Warm Always Trusting? The Effect of Seasonality on Trustworthiness

Gretchen Wilroy, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA
Simon Blanchard, Georgetown University, USA

Read More

Featured

Di$tance

Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.