Creativity in Open Innovation Contests: How Seeing Others’ Ideas Can Harm Or Help Your Creative Performance

We investigate how seeing others’ prior ideas influences creative performance in open innovation contests. In four studies, we show that seeing numerous prior ideas in a competition can both harm and help participants’ creative performance. Competition inherent in contests triggers the prior ideas' harmful effect and reduces their helpful effect.



Citation:

Reto Hofstetter, Darren Dahl, Suleiman Aryobsei, and Andreas Hermann (2016) ,"Creativity in Open Innovation Contests: How Seeing Others’ Ideas Can Harm Or Help Your Creative Performance", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 264-268.

Authors

Reto Hofstetter, University of Lugano, Switzerland
Darren Dahl, University of British Columbia, Canada
Suleiman Aryobsei, University of St. Gallen, Switzerland
Andreas Hermann, University of St. Gallen, Switzerland



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Emotion, Scientific Reasoning, and Judgments of Scientific Evidence

Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA

Read More

Featured

Analyzing the Perception of experiential luxury consumption of millennials on instagram: A new methodological approach

Marina Leban, ESCP Europe, France
Matthias Plennert, Friedrich-Alexander Universität Erlangen-Nürnberg

Read More

Featured

G1. Enchantment through Retro Product Consumption in a Digital World

Varala Maraj, City University of London, UK
Fleura Bardhi, City University of London, UK
Caroline Wiertz, City University of London, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.