The Upside of Messy Surroundings: Cueing Divergent Thinking, Problem Solving, and Increasing Creativity

Three studies show that messy surroundings enhance creativity on tasks associated with all three aspects of creativity: divergent thinking, convergent thinking, and problem solving. Moving beyond other work, we systematically control for potential competing explanations and test the effects across a wide range of tasks and participants.



Citation:

Kathleen Vohs, Aparna Labroo, and Ravi Dhar (2016) ,"The Upside of Messy Surroundings: Cueing Divergent Thinking, Problem Solving, and Increasing Creativity ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 264-268.

Authors

Kathleen Vohs, University of Minnesota, USA
Aparna Labroo, Northwestern University, USA
Ravi Dhar, Yale University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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