Can Food (Waste)-Related Lifestyle Segments Explain Food Waste? – the Example of Denmark

Identifying consumer differences in their relation to food in everyday life allows marketers and policy makers to efficiently design campaigns against consumer food waste. We adapt the food-related lifestyle concept to waste and through a survey and segmentation analysis find five segments, deriving different recommendations for targeted social marketing action.


Jessica Aschemann-Witzel (2016) ,"Can Food (Waste)-Related Lifestyle Segments Explain Food Waste? – the Example of Denmark", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 718-718.


Jessica Aschemann-Witzel, MAPP Centre, Department of Management, Aarhus University


NA - Advances in Consumer Research Volume 44 | 2016

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