Pride and Dishonesty-Why Does Authentic Pride Lead to More Dishonesty?
This paper focuses on authentic pride and hubristic pride as antecedents to consumer dishonesty and has both theoretical and empirical implications. We further examine the moderating role of cognitive resources in influencing pride effects on dishonesty. We demonstrate that it is moral disengagement that mediates the found effect.
Jinfeng (Jenny) Jiao, Cathy Cole, and Gary Gaeth (2016) ,"Pride and Dishonesty-Why Does Authentic Pride Lead to More Dishonesty? ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 739-739.
Jinfeng (Jenny) Jiao, SUNY Binghamton, USA
Cathy Cole, University of Iowa, USA
Gary Gaeth, University of Iowa, USA
NA - Advances in Consumer Research Volume 44 | 2016
Trapped in the rabbit hole: Life history strategies modulate the impact of mild stress on hedonic consumption
Bob Fennis, University of Groningen, The Netherlands
Justina Gineikiene, ISM University of Management and Economics
Dovile Barauskaite, ISM University of Management and Economics
Guido M. van Koningsbruggen, Vrije Universiteit Amsterdam
When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases
Ainslie Schultz, Providence College
Kevin Newman, Providence College
Scott Wright, Providence College
Robo-Advising: Algorithm Appreciation
Jennifer Logg, Harvard Business School, USA
Julia Minson, Harvard Business School, USA
Don Moore, University of California Berkeley, USA