The Influence of Contextual Minority Status on Privately-Held Evaluations of Identity-Linked Products
Does being the lone female in a group of males influence women’s evaluations of female identity linked products? Two studies find that when gender identity is activated by being in the numerical minority of a group, women report less positive attitudes toward products associated with negative aspects of their gender.
Iman Paul, Jeffrey R Parker, and Sara Loughran Dommer (2016) ,"The Influence of Contextual Minority Status on Privately-Held Evaluations of Identity-Linked Products", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 753-753.
Iman Paul, Scheller College of Business, Georgia Institute of Technology, 800 West Peachtree Street, Atlanta, GA 30308, Iman.Paul@scheller.gatech.edu
Jeffrey R Parker, J. Mack Robinson College of Business, Georgia State University, Department of Marketing, PO Box 3991, Atlanta, GA 30303, email@example.com.
Sara Loughran Dommer, Scheller College of Business, Georgia Institute of Technology, 800 West Peachtree Street, Atlanta, GA 30308, Sara.Dommer@scheller.gatech.edu.
NA - Advances in Consumer Research Volume 44 | 2016
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University
Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior
Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain
Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France