Modulation of Judgments By Incidental Affect: the Dynamic Integration of Affect and Its Temporal Sustainability

We investigated affect-as-information effects (AIE) of incidental affect on aesthetic judgments and its temporal sustainability. By using facial affective encoding, we showed that AIEs underlie fast neurophysiological dynamics. Behavioral studies further showed the attenuation of AIEs after a long time interval and how AIEs they could be recovered.



Citation:

Aiqing Ling, Baba Shiv, and Hilke Plassmann (2016) ,"Modulation of Judgments By Incidental Affect: the Dynamic Integration of Affect and Its Temporal Sustainability", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 82-87.

Authors

Aiqing Ling, INSEAD and Ecole Normale Supérieure, France
Baba Shiv, Stanford University, USA
Hilke Plassmann, INSEAD and Ecole Normale Supérieure, France



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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