Cardiac Vagal Tone and Risky Decision Making
Making risky decisions can be stressful, because the possibility of undesirable outcomes elicits negative emotional responses, which affect our risk preferences. We investigate how risk aversion is modulated by the physiological regulation of emotion. Individual differences in vagal tone predict risk aversion, and manipulating vagal tone experimentally changes risk preferences.
M. Yavuz Acikalin and Baba Shiv (2016) ,"Cardiac Vagal Tone and Risky Decision Making", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 82-87.
M. Yavuz Acikalin, Stanford University, USA
Baba Shiv, Stanford University, USA
NA - Advances in Consumer Research Volume 44 | 2016
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