Exploring the Antecedents and Consumer Behavioral Consequences of "Feeling of Missing Out" (Fomo)
We explore the popular but under-researched “feeling of missing out” in a nomological web of constructs. We show that FOMO is driven by the awareness of favorable and self-relevant experiences taking place in one’s environment, and it decreases one’s intentions to repeat a current activity.
Ceren Hayran, Lalin Anik, and Zeynep Gurhan-Canli (2016) ,"Exploring the Antecedents and Consumer Behavioral Consequences of "Feeling of Missing Out" (Fomo)", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 468-468.
Ceren Hayran, Koc University, Turkey
Lalin Anik, University of Virginia, USA
Zeynep Gurhan-Canli, Koc University, Turkey
NA - Advances in Consumer Research Volume 44 | 2016
Brand Fan(atic)s: When Excessive Brand Loyalty Sends the Wrong Signal
Isabelle Engeler, IESE Business School
Kate Barasz, IESE Business School
I13. Ambient Light, Gender, and Creativity
Courtney Szocs, Louisiana State University, USA
Franziska Metz, EBS
Dipayan Biswas, University of South Florida, USA
O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.
Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA