Exploring the Antecedents and Consumer Behavioral Consequences of "Feeling of Missing Out" (Fomo)
We explore the popular but under-researched “feeling of missing out” in a nomological web of constructs. We show that FOMO is driven by the awareness of favorable and self-relevant experiences taking place in one’s environment, and it decreases one’s intentions to repeat a current activity.
Ceren Hayran, Lalin Anik, and Zeynep Gurhan-Canli (2016) ,"Exploring the Antecedents and Consumer Behavioral Consequences of "Feeling of Missing Out" (Fomo)", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 468-468.
Ceren Hayran, Koc University, Turkey
Lalin Anik, University of Virginia, USA
Zeynep Gurhan-Canli, Koc University, Turkey
NA - Advances in Consumer Research Volume 44 | 2016
Inequality and Market (In)efficiency
Serena Hagerty, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
Q5. Conceptualizing the Digital Experience in Luxury
Wided Batat, American University Beirut
How Matte Product Surface Enhances Perceived Durability
Taehoon Park, University of South Carolina, USA
Junghan Kim, Singapore Management University, Singapore