Exploring the Antecedents and Consumer Behavioral Consequences of "Feeling of Missing Out" (Fomo)

We explore the popular but under-researched “feeling of missing out” in a nomological web of constructs. We show that FOMO is driven by the awareness of favorable and self-relevant experiences taking place in one’s environment, and it decreases one’s intentions to repeat a current activity.


Ceren Hayran, Lalin Anik, and Zeynep Gurhan-Canli (2016) ,"Exploring the Antecedents and Consumer Behavioral Consequences of "Feeling of Missing Out" (Fomo)", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 468-468.


Ceren Hayran, Koc University, Turkey
Lalin Anik, University of Virginia, USA
Zeynep Gurhan-Canli, Koc University, Turkey


NA - Advances in Consumer Research Volume 44 | 2016

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