Exploring the Antecedents and Consumer Behavioral Consequences of "Feeling of Missing Out" (Fomo)
We explore the popular but under-researched “feeling of missing out” in a nomological web of constructs. We show that FOMO is driven by the awareness of favorable and self-relevant experiences taking place in one’s environment, and it decreases one’s intentions to repeat a current activity.
Ceren Hayran, Lalin Anik, and Zeynep Gurhan-Canli (2016) ,"Exploring the Antecedents and Consumer Behavioral Consequences of "Feeling of Missing Out" (Fomo)", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 468-468.
Ceren Hayran, Koc University, Turkey
Lalin Anik, University of Virginia, USA
Zeynep Gurhan-Canli, Koc University, Turkey
NA - Advances in Consumer Research Volume 44 | 2016
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Maggie Wenjing Liu, Tsinghua University
Qichao Zhu, Tsinghua University
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Nicole Marie Coleman, University of Pittsburgh, USA
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