How Health-Based Body Image Stereotypes in Advertising Perpetuate Unhealthy Consumption Decisions Among At Risk Populations

The use of health-based body image stereotypes in advertising is shown to lead overweight consumers to make unhealthy product choices as a function of their own self body-image. An overweight implicit body image drives perceptions of product-model fit leading to more positive (negative) attitudes towards unhealthy (healthy) products.



Citation:

Scott Connors, Katie Spangenberg, Andrew Perkins, and Mark Forehand (2016) ,"How Health-Based Body Image Stereotypes in Advertising Perpetuate Unhealthy Consumption Decisions Among At Risk Populations", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 725-725.

Authors

Scott Connors, Washington State University, USA
Katie Spangenberg, University of Washington, USA
Andrew Perkins, Washington State University, USA
Mark Forehand, University of Washington, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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