Pornographication and the Advertising of Sexual Services

This research reports on an analysis of advertising cards used by prostitutes in London from 1992 to 2008. It depicts a shift in such advertising described in terms of pornographication; a visual regime that relies heavily on the representational codes of pornography and an industrialization and commodification of sex work.


Maurice Patterson and Gretchen Larsen (2016) ,"Pornographication and the Advertising of Sexual Services ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 753-753.


Maurice Patterson, University of Limerick, Ireland
Gretchen Larsen, University of Durham, UK


NA - Advances in Consumer Research Volume 44 | 2016

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