Resistance, Conformance, and Stigma in the Consumption of Music

This paper delineates the nature of the stigma of conformity in music consumption. Such stigma is associated with too close an adherence to social norms as made manifest in popular culture and fashion. Thus, this stigma is attached to that which is superficial and is seen to lack authenticity.


Gretchen Larsen and Maurice Patterson (2016) ,"Resistance, Conformance, and Stigma in the Consumption of Music", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 745-745.


Gretchen Larsen, Durham University, UK
Maurice Patterson, University of Limerick, Ireland


NA - Advances in Consumer Research Volume 44 | 2016

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