The Risk of Virtue
While prior research has examined the impact of corporate social responsibility (CSR) on consumers’ attitude toward the company and its products, no extant research has investigated how CSR affects consumers’ risk-taking decisions. The current research explores how CSR influences consumers’ financial risk-taking, depending on their belief in a just world.
Citation:
Boyoun (Grace) Chae, Hyun Young Park, and Katherine White (2016) ,"The Risk of Virtue", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 723-723.
Authors
Boyoun (Grace) Chae, Temple University, USA
Hyun Young Park, China Europe International Business School
Katherine White, University of British Columbia, Canada
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
I7. Male Spokespeople: Antecedents and Consequences of Social Comparison
Hsuan-Yi Chou, National Sun Yat-sen University
Xing-Yu (Marcos) Chu, Nanjing University
Chieh-Wen Cheng, National Sun Yat-sen University
Featured
Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination
Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento
Featured
Don't Troll Me Bro: A Study of Griefing in Video Games
Elana Harnish, Ohio University
Jacob Lee Hiler, Ohio University