The Effects of Framing Subscription Benefits As Price Discounts Or Time Bonuses on Time Preferences
When consumers make choices about subscriptions, they face an intertemporal decision. This paper examines how consumers’ time preferences change with changes in subscriptions’ benefits framing. Consumers prefer contracts offering price discounts to those offering bonus time for short contracts but prefer the reverse for contracts of longer length.
Citation:
Florian Stahl, Daniel M. Bartels, and Veronica Valli (2016) ,"The Effects of Framing Subscription Benefits As Price Discounts Or Time Bonuses on Time Preferences ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 634-634.
Authors
Florian Stahl, University of Mannheim, Germany
Daniel M. Bartels, University of Chicago, USA
Veronica Valli, University of Mannheim, Germany
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
Easy To Be Selfish: Comparing the Influence of a Social Norm and an Individual Example
Zheshuai Yang, National University of Singapore, Singapore
Yan Zhang, National University of Singapore, Singapore
Featured
To Trace is to Trust: From Product Traceability to Brand Trust
Jing Wan, University of Groningen, The Netherlands
Pankaj Aggarwal, University of Toronto, Canada
Min Zhao, Boston College, USA
Featured
Public Discourse and Cultural Valorization in the Cancer Marketplace
Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Benét DeBerry-Spence, University of Illinois at Chicago, USA
Søren TOLLESTRUP ASKEGAARD, University of Southern Denmark, Denmark
Sonya Grier, American University, USA