The Effects of Framing Subscription Benefits As Price Discounts Or Time Bonuses on Time Preferences

When consumers make choices about subscriptions, they face an intertemporal decision. This paper examines how consumers’ time preferences change with changes in subscriptions’ benefits framing. Consumers prefer contracts offering price discounts to those offering bonus time for short contracts but prefer the reverse for contracts of longer length.



Citation:

Florian Stahl, Daniel M. Bartels, and Veronica Valli (2016) ,"The Effects of Framing Subscription Benefits As Price Discounts Or Time Bonuses on Time Preferences ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 634-634.

Authors

Florian Stahl, University of Mannheim, Germany
Daniel M. Bartels, University of Chicago, USA
Veronica Valli, University of Mannheim, Germany



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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