Ethicality in Direct to Consumer Advertising of Prescription Medicines: Consumers’ Autonomy and Safe Decision Making

Self-regulation of DTCA assumes consumers can make autonomous decisions. Two population-based studies examined responding to DTCA based on attitudes, knowledge and health behaviors. Attitudes and unhealthy behaviors predicted responding to DTCA, so raised concerns regarding regulations on DTCA. Further research exploring factors that contribute to consumers’ safe decision-making is described.



Citation:

Neda Khalil Zadeh, Kirsten Robertson , and James Green (2016) ,"Ethicality in Direct to Consumer Advertising of Prescription Medicines: Consumers’ Autonomy and Safe Decision Making", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 741-741.

Authors

Neda Khalil Zadeh, Department of Marketing, School of Business, University of Otago, New Zealand
Kirsten Robertson , Department of Marketing, School of Business, University of Otago, New Zealand
James Green , School of Pharmacy, University of Otago, New Zealand



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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