How Self-Disclosure and Interpersonal Similarity Affect Goal Achievement in Social Media-Based Online Communities

Our research examines the effects of community members’ identity self-disclosure, which we posit to be an underlying mechanism in the success of online communities. A mediation analysis supports the notion that identity disclosure in dyads is a significant factor that enables individuals to achieve their goals through strong interpersonal bonds.



Citation:

Kelly Eunjung Yoon and Cornelia Pechmann (2016) ,"How Self-Disclosure and Interpersonal Similarity Affect Goal Achievement in Social Media-Based Online Communities", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 767-767.

Authors

Kelly Eunjung Yoon, University of California Irvine, USA
Cornelia Pechmann, University of California Irvine, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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