No Fries For You! Waiters Externally Impose Self-Control to Restaurant Customers Depending on Their Weight and Gender

Waiters have the power to influence the food choices of restaurant patrons, and to “externally impose” self-control. We show that dish recommendations vary as a function of customers’ weight and gender: waiters tend to make paternalistic recommendations (healthier over tastier dishes) to heavy female, but not male, customers.



Citation:

Johannes Boegershausen, Yann Cornil, and Ray Charles “Chuck” Howard (2016) ,"No Fries For You! Waiters Externally Impose Self-Control to Restaurant Customers Depending on Their Weight and Gender", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 213-217.

Authors

Johannes Boegershausen, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Ray Charles “Chuck” Howard, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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