Direct and Indirect Signals of Demand in Retail Displays

Retail display strategies impact how consumers interpret product availability as a signal of demand. Uncertain consumers make antithetical inferences about product popularity from product availability when observing direct versus indirect signals of demand in a product display, which ultimately leads to paradoxical product choices.



Citation:

Sarah Whitley and Remi Trudel (2016) ,"Direct and Indirect Signals of Demand in Retail Displays", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 679-680.

Authors

Sarah Whitley, Boston University, USA
Remi Trudel, Boston University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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