Direct and Indirect Signals of Demand in Retail Displays

Retail display strategies impact how consumers interpret product availability as a signal of demand. Uncertain consumers make antithetical inferences about product popularity from product availability when observing direct versus indirect signals of demand in a product display, which ultimately leads to paradoxical product choices.



Citation:

Sarah Whitley and Remi Trudel (2016) ,"Direct and Indirect Signals of Demand in Retail Displays", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 679-680.

Authors

Sarah Whitley, Boston University, USA
Remi Trudel, Boston University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Ineffective Altruism: Giving Less When Donations Do More

Joshua Lewis, University of Pennsylvania, USA
Deborah Small, University of Pennsylvania, USA

Read More

Featured

Prices in Red: When a Red Price Becomes a Stop Sign

Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Drexel University, USA
Rajneesh Suri, Drexel University, USA

Read More

Featured

B10. Wearing V Neck, Getting More Trust: An Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust

jialiang xu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
chenbo zhong, University of Toronto, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.