Spending Predictions: the Effects of Unpacking Based on Typicality

Spending predictions are key drives of important life decisions, so it is critical to understand the underlying psychology. We demonstrate that unpacking a target category of spending can increase, decrease, or leave predictions unaffected, based on the typicality of the unpacked components and the perceived spending on them.


Konstantinos Hadjichristidis, Kishore Gopalakrishna Pillai, and Bidisha Burman (2016) ,"Spending Predictions: the Effects of Unpacking Based on Typicality", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 734-734.


Konstantinos Hadjichristidis, University of Trento, Italy
Kishore Gopalakrishna Pillai, Norwich Business School; University of East Anglia, U.K.
Bidisha Burman, University of Mary, Washington


NA - Advances in Consumer Research Volume 44 | 2016

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