The Unintended Consequences of Long Deadlines on Goal Pursuit

Counter to the common belief that longer deadlines might facilitate goal pursuit by allowing for ample time, we show that longer deadlines could produce unintended detrimental impact on goal pursuit, such as increased difficulty perception, escalation of resource commitment and increased likelihood of quitting.



Citation:

Meng Zhu, Rajesh Bagchi, and Stefan Hock (2016) ,"The Unintended Consequences of Long Deadlines on Goal Pursuit", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 702-703.

Authors

Meng Zhu, Johns Hopkins University, USA
Rajesh Bagchi, Virginia Tech, USA
Stefan Hock , George Mason University



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce

Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada

Read More

Featured

Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their CSR Initiatives

Dionne A Nickerson, Georgia Tech, USA
Michael Lowe, Georgia Tech, USA
Adithya Pattabhiramaiah, Georgia Tech, USA

Read More

Featured

Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To

Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.