Deny the Voice Inside: For Collectivists, Attitude Accessibility May Hinder Decision Making
Although accessible personal attitudes are generally seen as desirable and helpful, we present evidence that, for collectivists compared to individualists, such attitudes may have more negative or dissonance-inducing consequences, particularly when those attitudes appear to be at odds with prevailing norms and thus interfere with adapting to normative expectations.
Aaron Barnes and Sharon Shavitt (2016) ,"Deny the Voice Inside: For Collectivists, Attitude Accessibility May Hinder Decision Making ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 719-719.
Aaron Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
NA - Advances in Consumer Research Volume 44 | 2016
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