Do We Truly Like Those Who Work For It? the Effects of Consumption on Evaluations of Others Spending Earned Wealth

Two studies demonstrate that under automatic processing, attitudes toward successful others with earned wealth decline when the target’s consumption behavior is made salient. This effect is attenuated with systematic processing. The effect is mediated by jealousy and a decline in belief in a just world.



Citation:

Corinne Kelley, Martin Mende, and Maura Scott (2016) ,"Do We Truly Like Those Who Work For It? the Effects of Consumption on Evaluations of Others Spending Earned Wealth ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 741-741.

Authors

Corinne Kelley, Florida State University, USA
Martin Mende, Florida State University, USA
Maura Scott , Florida State University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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