Do We Truly Like Those Who Work For It? the Effects of Consumption on Evaluations of Others Spending Earned Wealth
Two studies demonstrate that under automatic processing, attitudes toward successful others with earned wealth decline when the target’s consumption behavior is made salient. This effect is attenuated with systematic processing. The effect is mediated by jealousy and a decline in belief in a just world.
Corinne Kelley, Martin Mende, and Maura Scott (2016) ,"Do We Truly Like Those Who Work For It? the Effects of Consumption on Evaluations of Others Spending Earned Wealth ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 741-741.
Corinne Kelley, Florida State University, USA
Martin Mende, Florida State University, USA
Maura Scott , Florida State University, USA
NA - Advances in Consumer Research Volume 44 | 2016
E9. “Power Distance, Social Aspiration, and Fair Trade Products” – the Interaction Effect of Power Distance Belief and Status Motivation on Fair Trade Product Consumption
Sunghee Jun, Seoul National University
Libby Youngjin Chun, Seoul National University
Kiwan Park, Seoul National University, USA
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid
Both Good from Afar…and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness
Jeff Larson, Brigham Young University, USA
Kelly Goldsmith, Vanderbilt University, USA
BJ Allen, University of Arkansas, USA