Bringing Together Japanese Organic Food Consumers and Producers After Fukushima

This paper qualitatively analyzed how an organic food delivery company acted to protect producer livelihoods while simultaneously ensuring feelings of safety for consumers after Fukushima. It was found that transparency and provision of choices were used to help create perceptions of safety that went beyond government claims of safety.


Sumire Stanislawski (2016) ,"Bringing Together Japanese Organic Food Consumers and Producers After Fukushima", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 338-342.


Sumire Stanislawski, Tokyo International University, Japan


NA - Advances in Consumer Research Volume 44 | 2016

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