Crush on You: Romantic Crush Increases Consumers’ Preferences For Strong Sensory Stimuli
We show that romantic crush could enhance consumers’ subsequent preference for products or services that elicit stronger (vs. weaker) sensory stimulation (e.g., a louder store music, a more strongly-flavored food). This is because people in a romantic crush have an unsatisfied desire for sensory stimulations from their desired social target.
Citation:
Xun (Irene) Huang, Ping Dong, and Meng Zhang (2016) ,"Crush on You: Romantic Crush Increases Consumers’ Preferences For Strong Sensory Stimuli", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 493-494.
Authors
Xun (Irene) Huang, Nanyang Technological University, Singapore
Ping Dong, University of Toronto, Canada
Meng Zhang, Chinese University of Hong Kong, China
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude
Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA
Featured
Symbolic sustainable attributes improve attitude toward low-quality products: A warm-glow feelings account
Valéry Bezençon, University of Neuchâtel
Florent Girardin, University of Neuchâtel
Renaud Lunardo, Kedge Business School
Featured
How the Voice Persuades
Alex Van Zant, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA