Feeling Stupid About Nothing: Inferring Competence From Externally Caused Negative Outcomes

Across three studies we demonstrate that uncontrollable, unforeseeable, and essentially random negative outcomes can influence competence perceptions. We demonstrate that consumers who believe, in hindsight, that they could have done something to avoid a negative outcome feel incompetent, even when the outcome is clearly random and uncontrollable.



Citation:

Matthew Philp and Laurence Ashworth (2016) ,"Feeling Stupid About Nothing: Inferring Competence From Externally Caused Negative Outcomes", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 593-594.

Authors

Matthew Philp, HEC Montreal, Canada
Laurence Ashworth, Queens University, Canada



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Cheating Your Self: Diagnostic Self-Deceptive Cheating for Intrinsic Rewards

Sara Loughran Dommer, Georgia Tech, USA
Nicole Marie Coleman, University of Pittsburgh, USA

Read More

Featured

D4. How the Product Positioning Affect the Influence of Online Consumer Reviews on Consumer Intentions

Helison Bertoli Alves Dias, Federal University of Paraná
José Carlos Korelo, Federal University of Paraná
Danielle Mantovani, Federal University of Paraná
Cecilia Souto Maior, Federal University of Paraná
Paulo Henrique Muller Prado, Federal University of Paraná

Read More

Featured

Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce

Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.