Gifting an Identity: the Effect of Gifts on Receiver Identity

We demonstrate that the gifts we receive have a strong influence in shaping how we view our own identity. Specifically, when a gift is received, recipients use the gift to infer how others view them. These reflected appraisals then influence the identity of the receiver.



Citation:

Matthew Philp, Laurence Ashworth, Nicole Robitaille, and Suzanne Rath (2016) ,"Gifting an Identity: the Effect of Gifts on Receiver Identity", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 591-592.

Authors

Matthew Philp, HEC Montreal, Canada
Laurence Ashworth, Queens University, Canada
Nicole Robitaille, Queens University, Canada
Suzanne Rath, Queens University, Canada



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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