‘’I Know What I Like’’: Parallel Tastes in Fine Art Consumption

This paper explores taste through practices in online and offline fine art consumption. Through online communities, art expertise has become democratised beyond established institutions but online art communities represent distinct and parallel practices, tastes and cultural capital. Online expertise does not grant cultural capital offline nor impact established taste regimes.


Tajana Stankovic, Andrea Tonner, and Alan Wilson (2016) ,"‘’I Know What I Like’’: Parallel Tastes in Fine Art Consumption", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 343-347.


Tajana Stankovic, University of Strathclyde, UK
Andrea Tonner, University of Strathclyde, UK
Alan Wilson, University of Strathclyde, UK


NA - Advances in Consumer Research Volume 44 | 2016

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