Do Consumer Choices Make Us Narcissists? the Role of Self-Referencing and Self-Affirmation
We examined two pathways from consumer choices to maladaptive narcissism operating in parallel. Choice yields both self-referencing and self-affirmation, which in turn have opposing effects on narcissism: Whereas self-referencing increases maladaptive narcissism, self-affirmation reduces it. Therefore, consumer choices can simultaneously augment maladaptive narcissism via self-referencing and attenuate it via self-affirmation.
Michail Kokkoris, Ulrich Kühnen, and Constantine Sedikides (2016) ,"Do Consumer Choices Make Us Narcissists? the Role of Self-Referencing and Self-Affirmation", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 744-744.
Michail Kokkoris, University of Cologe, Germany
Ulrich Kühnen, Jacobs University Bremen, Germany
Constantine Sedikides, University of Southampton, UK
NA - Advances in Consumer Research Volume 44 | 2016
Attentional Breadth Affects In-store Exploration and Unplanned Purchasing
Mathias Clemens Streicher, University of Innsbruck, Austria
Zachary Estes, Bocconi University, Italy
Oliver B. Büttner, University of Duisburg-Essen
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions
Karthik Selvanayagam, Indian Institute of Technology, Madras
Varisha Rehman, Indian Institute of Technology, Madras