Do Consumer Choices Make Us Narcissists? the Role of Self-Referencing and Self-Affirmation

We examined two pathways from consumer choices to maladaptive narcissism operating in parallel. Choice yields both self-referencing and self-affirmation, which in turn have opposing effects on narcissism: Whereas self-referencing increases maladaptive narcissism, self-affirmation reduces it. Therefore, consumer choices can simultaneously augment maladaptive narcissism via self-referencing and attenuate it via self-affirmation.



Citation:

Michail Kokkoris, Ulrich Kühnen, and Constantine Sedikides (2016) ,"Do Consumer Choices Make Us Narcissists? the Role of Self-Referencing and Self-Affirmation", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 744-744.

Authors

Michail Kokkoris, University of Cologe, Germany
Ulrich Kühnen, Jacobs University Bremen, Germany
Constantine Sedikides, University of Southampton, UK



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

K4. Movie Reviews and their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures

Subimal Chatterjee, SUNY Binghamton, USA
Ning Fu, SUNY Binghamton, USA
Qi Wang, SUNY Binghamton, USA

Read More

Featured

O11. Have Less, Compromise Less: How the perception of resource scarcity influences compromise decisions

Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA

Read More

Featured

When Stigma Does Good: Accentuating Certain Aspects of Stigma Enhances Effectiveness of Mental Health Messages

Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.