The Effect of Smileys As Motivational Incentives on Children’S Food Choices: a Field Experiment in European Primary Schools

This study investigates the efficacy of a simple, motivational incentive—a smiley stamp—in promoting vegetable and salad consumption among primary school children. We conducted a field experiment in 10 primary schools in five European countries using one control and one treatment school per country.



Citation:

Wencke Gwozdz, Lucia Reisch, and Iris Pigeot (2016) ,"The Effect of Smileys As Motivational Incentives on Children’S Food Choices: a Field Experiment in European Primary Schools", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 463-463.

Authors

Wencke Gwozdz, Copenhagen Business School, Denmark
Lucia Reisch, Copenhagen Business School, Denmark
Iris Pigeot, Leibniz Institute for Prevention Research and Epidemiology Bremen, Germany



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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