The Effect of Smileys As Motivational Incentives on Children’S Food Choices: a Field Experiment in European Primary Schools
This study investigates the efficacy of a simple, motivational incentive—a smiley stamp—in promoting vegetable and salad consumption among primary school children. We conducted a field experiment in 10 primary schools in five European countries using one control and one treatment school per country.
Wencke Gwozdz, Lucia Reisch, and Iris Pigeot (2016) ,"The Effect of Smileys As Motivational Incentives on Children’S Food Choices: a Field Experiment in European Primary Schools", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 463-463.
Wencke Gwozdz, Copenhagen Business School, Denmark
Lucia Reisch, Copenhagen Business School, Denmark
Iris Pigeot, Leibniz Institute for Prevention Research and Epidemiology Bremen, Germany
NA - Advances in Consumer Research Volume 44 | 2016
L11. Consumer Search Mode Produces Unintended Marketing Consequences
Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement
Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
Tania Modesto Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP)
Silencing the Call of the Sirens
Janet Schwartz, Tulane University, USA