The Effect of Smileys As Motivational Incentives on Children’S Food Choices: a Field Experiment in European Primary Schools
This study investigates the efficacy of a simple, motivational incentive—a smiley stamp—in promoting vegetable and salad consumption among primary school children. We conducted a field experiment in 10 primary schools in five European countries using one control and one treatment school per country.
Citation:
Wencke Gwozdz, Lucia Reisch, and Iris Pigeot (2016) ,"The Effect of Smileys As Motivational Incentives on Children’S Food Choices: a Field Experiment in European Primary Schools", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 463-463.
Authors
Wencke Gwozdz, Copenhagen Business School, Denmark
Lucia Reisch, Copenhagen Business School, Denmark
Iris Pigeot, Leibniz Institute for Prevention Research and Epidemiology Bremen, Germany
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
Powerful Buy Time: Why Social Power Leads to Prioritizing Time over Money
Myungjin Chung, University of Texas at Arlington
Ritesh Saini, University of Texas at Arlington
Featured
I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young
Daniela Ferreira, Federal University of Rio de Janeiro
Featured
C10. Beyond Self-control: A Field Exploration of the Interactive Effect between Cue-induced and Prospective Decision Making on Long-term Weight Loss
Wanyu Li, McGill University, Canada
Laurette Dube, McGill University, Canada
Yu Ma, McGill University, Canada