You Call This Healthy? Refining “Healthy Food” Claims and Their Impact on Choice and Healthiness Associations
Health-related claims are frequently used yet not well-understood. We identify positivity (vs. negativity) and naturalness (vs. scientifically-altered) as key dimensions that help categorize healthy food claims into meaningful groups with different effects on perceptions and choice. Further, these perceptions vary across cultures between Americans and French consumers.
Citation:
Quentin Andre, Pierre Chandon, and Kelly L. Haws (2016) ,"You Call This Healthy? Refining “Healthy Food” Claims and Their Impact on Choice and Healthiness Associations", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 174-178.
Authors
Quentin Andre, INSEAD, France
Pierre Chandon, INSEAD, France
Kelly L. Haws, Vanderbilt University, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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