Better For Both the Waistline and the Bottom Line: a Field Study on the Sales Impact of Featuring Healthy Foods, Unhealthy Foods, Or a Mix of Both

A field study tested the impact of featuring healthy foods, unhealthy foods, or both. Featuring healthy foods increased healthy sales without affecting unhealthy sales; featuring unhealthy foods increased unhealthy but decreased healthy sales; featuring both foods only increased unhealthy sales. Featuring healthy foods alone seems best for consumers and firms.



Citation:

Peggy J. Liu, Steven K. Dallas, Matt Harding, and Gavan J. Fitzsimons (2016) ,"Better For Both the Waistline and the Bottom Line: a Field Study on the Sales Impact of Featuring Healthy Foods, Unhealthy Foods, Or a Mix of Both", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 174-178.

Authors

Peggy J. Liu, University of Pittsburgh, USA
Steven K. Dallas, New York University, USA
Matt Harding, Duke University, USA
Gavan J. Fitzsimons, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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