“Prosociality Lies in the Mind of the Believer”: Differential Impacts of God and Religion on Prosocial Intentions

We examine distinct cognitive consequences of two important religious concepts –God and religion– as they pertain to prosocial intentions. We show that God (vs. religion) reminders lead to higher (vs. lower) mind-set abstraction, and increase compliance with abstractly (vs. concretely) framed messages and heightens prosocial tendencies toward psychologically distant (vs. close) targets.



Citation:

Mustafa Karatas and Zeynep Gürhan-Canli (2016) ,"“Prosociality Lies in the Mind of the Believer”: Differential Impacts of God and Religion on Prosocial Intentions", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 740-740.

Authors

Mustafa Karatas, Koc University, Turkey
Zeynep Gürhan-Canli, Koc University, Turkey



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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