“Prosociality Lies in the Mind of the Believer”: Differential Impacts of God and Religion on Prosocial Intentions

We examine distinct cognitive consequences of two important religious concepts –God and religion– as they pertain to prosocial intentions. We show that God (vs. religion) reminders lead to higher (vs. lower) mind-set abstraction, and increase compliance with abstractly (vs. concretely) framed messages and heightens prosocial tendencies toward psychologically distant (vs. close) targets.



Citation:

Mustafa Karatas and Zeynep Gürhan-Canli (2016) ,"“Prosociality Lies in the Mind of the Believer”: Differential Impacts of God and Religion on Prosocial Intentions", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 740-740.

Authors

Mustafa Karatas, Koc University, Turkey
Zeynep Gürhan-Canli, Koc University, Turkey



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Preferences for Insight and Effort Differ across Domains and Audiences

Gaetano Nino Miceli, University of Calabria
Irene Scopelliti, City University of London, UK
Maria Antonietta Raimondo, University of Calabria

Read More

Featured

K4. Movie Reviews and their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures

Subimal Chatterjee, SUNY Binghamton, USA
Ning Fu, SUNY Binghamton, USA
Qi Wang, SUNY Binghamton, USA

Read More

Featured

Stigma at Every Turn: Exploring Bi+ Consumer Experiences

Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.