Peeping on Poverty: Groupness and Moral Considerations in Slum Tourism

Slum tourism is a prevalent tourist attraction in the Global South that brings a fierce ethical debate. In two field experiments in Rio de Janeiro, we show that groupness and its impact on moral considerations help explain why some consumers (out-groups) find it appealing whereas others (in-groups) find it appalling.


Julia von Schuckmann, Lucia Barros, and Eduardo Andrade (2016) ,"Peeping on Poverty: Groupness and Moral Considerations in Slum Tourism", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 763-763.


Julia von Schuckmann, ESADE Business School, Spain
Lucia Barros, EBAPE-FGV, Brazil
Eduardo Andrade, EBAPE-FGV, Brazil


NA - Advances in Consumer Research Volume 44 | 2016

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