“People Like Us:” Negotiating Social Boundaries in House Swapping

This study explores how consumers temporarily swap their homes with strangers. Through micro social practices, such as cleaning, consumers assert house swapping as altruistically-driven exchange that exists outside market logics of commercial lodging services. Nevertheless, subtle practices lead to exclusion of trading partners who are dissimilar.



Citation:

Ye (Nicole) Yang, Julie Ozanne, and Angela Paladino (2016) ,"“People Like Us:” Negotiating Social Boundaries in House Swapping", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 37-41.

Authors

Ye (Nicole) Yang, University of Melbourne, Australia
Julie Ozanne, University of Melbourne, Australia
Angela Paladino, University of Melbourne, Australia



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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