“People Like Us:” Negotiating Social Boundaries in House Swapping

This study explores how consumers temporarily swap their homes with strangers. Through micro social practices, such as cleaning, consumers assert house swapping as altruistically-driven exchange that exists outside market logics of commercial lodging services. Nevertheless, subtle practices lead to exclusion of trading partners who are dissimilar.


Ye (Nicole) Yang, Julie Ozanne, and Angela Paladino (2016) ,"“People Like Us:” Negotiating Social Boundaries in House Swapping", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 37-41.


Ye (Nicole) Yang, University of Melbourne, Australia
Julie Ozanne, University of Melbourne, Australia
Angela Paladino, University of Melbourne, Australia


NA - Advances in Consumer Research Volume 44 | 2016

Share Proceeding

Featured papers

See More


A Meta-Analysis on the Endowment Effect in Experiments

DANIEL SUN, University of Calgary, Canada

Read More


F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door

Yong Ju Kwon, Seoul National University, USA
Sara Kim, University of Hong Kong
Youjae Yi, Seoul National University

Read More


P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality

Burcak Bas, Bocconi University, Italy
GULEN SARIAL ABI, Bocconi University, Italy

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.