Showing Off More For Less on Social Media: the Changing Dynamics of Conspicuous Consumption and Value While Renting

We examined consumers’ online display of status products when renting not owning. Preliminary analyses of the “Rent the Runway” hashtag in Instagram show a) use value for products remains high while exchange value is dramatically lower due to renting, and b) consumers conspicuously embrace the renting firm above specific brands.



Citation:

M. Eda Anlamlier, Lez Trujillo Torres, and David Gal (2016) ,"Showing Off More For Less on Social Media: the Changing Dynamics of Conspicuous Consumption and Value While Renting", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 718-718.

Authors

M. Eda Anlamlier, University of Illinois at Chicago, USA
Lez Trujillo Torres, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Red Flag! The Consequences of Alerting Consumers to Fake Reviews

Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA

Read More

Featured

E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement

Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece

Read More

Featured

Format Neglect?: How Different Rank Claim Formats Influence Preference

Julio Sevilla, University of Georgia, USA
Mathew S. Isaac, Seattle University
Rajesh Bagchi, Virginia Tech, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.