Can the Color Value Affect Perceptions on Homosexual Images?

The current research examines how can color value affects perceptions on homosexual images. Our research aims to evaluate how an increased in color value results to a morally upright perception on homosexual images. A homosexual image on lighter tone yielded a positive attitude than that on a darker tone.


Eunmi Jeon and Myungwoo Nam (2016) ,"Can the Color Value Affect Perceptions on Homosexual Images?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 739-739.


Eunmi Jeon, Sungkyunkwan University, South Korea
Myungwoo Nam, Sungkyunkwan University, South Korea


NA - Advances in Consumer Research Volume 44 | 2016

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