Non-Price Determinants of the Purchase Intention Towards Counterfeit Global Brands: an International Comparison of Respondents As a Moderator of Behavior

This study analyzes the determinants of intention to purchase of counterfeit clothing global brands in Bologna, Madrid, Chicago and Medellin. This research shows the relevance of non-price factors (i.e. perceived quality, public and private prejudice). Additionally, it presents evidence which support city of the respondents as a moderator of behavior.



Citation:

Claudia Velez-Zapata (2016) ,"Non-Price Determinants of the Purchase Intention Towards Counterfeit Global Brands: an International Comparison of Respondents As a Moderator of Behavior", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 763-763.

Authors

Claudia Velez-Zapata, Business Faculty, Universidad Pontificia Bolivariana



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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