Should I Copy Her? a Meta-Analytic Synthesis of Mimicry Effects
We quantitatively synthesize the work on mimicry effects (i.e., effects of copying another’s behavior). The results suggest, for example, that mimicry can increase favorable behavior by as much as 82% over a non-mimicry baseline. Importantly, these effects are significantly attenuated by behavior that is mimicked and goals.
Susan Andrzejewski, Krista Hill, Dhruv Grewal, and Nancy Puccinelli (2016) ,"Should I Copy Her? a Meta-Analytic Synthesis of Mimicry Effects", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 717-717.
Susan Andrzejewski, California State University Channel Islands, USA
Krista Hill, Babson College
Dhruv Grewal, Babson College, USA
Nancy Puccinelli, University of Bath and Oxford University, UK
NA - Advances in Consumer Research Volume 44 | 2016
A Slack-Based Account of Pain of Payment
Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA
G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University
Brands as Mediators: A Research Agenda
Philipp K. Wegerer, University of Innsbruck, Austria