Functional Near-Infrared Spectroscopy (Fnirs): a New Tool For Consumer Research?
As a new method for consumer research our study aims to validate the functional Near-Infrared Spectroscopy (fNIRS) in a laboratory experiment. Preliminary results indicate that the fNIRS is indeed a reasonable neuroscientific method to study consumer behaviour.
Caspar Krampe, Enrique Strelow, and Peter Kenning (2016) ,"Functional Near-Infrared Spectroscopy (Fnirs): a New Tool For Consumer Research?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 744-744.
Caspar Krampe, Heinrich Heine University Düsseldorf, Germany
Enrique Strelow, Justus Liebig University Giessen, Germany
Peter Kenning, Heinrich Heine University Düsseldorf, Germany
NA - Advances in Consumer Research Volume 44 | 2016
Financial Education and Confidence in Financial Knowledge
Stephen Atlas, University of Rhode Island
Nilton Porto, University of Rhode Island
Jing Jian Xiao, University of Rhode Island
The Impact of Implicit Rate of Change on Arousal and Subjective Ratings
James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA
In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
Daniela Cristian, City University of London, UK
Bob Fennis, University of Groningen, The Netherlands
Luk Warlop, Norwegian School of Management, Norway