Boundary Research: Tools and Rules to Impact Emerging Fields
Boundary research can be risky, but it can also move academic disciplines into wider areas of influence. To help reduce the risk and increase the reward, this roundtable brings together researchers interested in engaging in boundary research, sharing experiences and best practices with regards to conducting and publishing boundary research.
Koert Van Ittersum and Brian Wansink (2016) ,"Boundary Research: Tools and Rules to Impact Emerging Fields", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 714-714.
Koert Van Ittersum, University of Groningen, The Netherlands
Brian Wansink, Cornell University, USA
NA - Advances in Consumer Research Volume 44 | 2016
Don't Troll Me Bro: A Study of Griefing in Video Games
Elana Harnish, Ohio University
Jacob Lee Hiler, Ohio University
Non-normative influence of self-decided prices on product-related inferences
Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA
N2. The Devil Wears FAKE Prada: Dual Envy Theory Explains Why Consumers Intend to Purchase Non-Deceptive Luxury Counterfeits
Tanvi Gupta, Indian Institute of Management Bangalore
Preeti Krishnan Lyndem, Indian Institute of Management Bangalore