Boundary Research: Tools and Rules to Impact Emerging Fields
Boundary research can be risky, but it can also move academic disciplines into wider areas of influence. To help reduce the risk and increase the reward, this roundtable brings together researchers interested in engaging in boundary research, sharing experiences and best practices with regards to conducting and publishing boundary research.
Koert Van Ittersum and Brian Wansink (2016) ,"Boundary Research: Tools and Rules to Impact Emerging Fields", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 714-714.
Koert Van Ittersum, University of Groningen, The Netherlands
Brian Wansink, Cornell University, USA
NA - Advances in Consumer Research Volume 44 | 2016
Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid
A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making
JAEWON HWANG, Sejong University
Dong Il Lee, Sejong University
Visualizing Price Magnitude: How Slider Scales Change Willingness-to-Pay
Manoj Thomas, Cornell University, USA
Ellie Kyung, Dartmouth College, USA